Shama Al Ameemi

Career Coaching Specialist

Abu Dhabi, UAEshama-al-ameemi-a77365187

Profile summary

Psychology graduate with social work and consulting experience, focused on understanding human behavior in social contexts. Applies a people-centered approach to support well-being, inform inclusive solutions, and contribute to impactful initiatives. Committed to ethical practice and positive, long-term change.

Career highlights

Conducted Critical Behavioral Profiling: [Child Protection]: Identified risk factors and interventions for child protection cases via client interviews.

Developed Government Service Strategies: [Public Programs Improvement]: Led persona creation and designed customer journey maps at EY, identifying service gaps to improve public programs for government clients.

Academic Excellence and Leadership: Academics: Maintained a 3.30 GPA and earned Dean's List recognition for two years at Zayed University.

Key skills

Skills
Behavioral and psychological profilingNarrative Storytelling & FictionPolicy and strategy researchReport writing & presentation developmentMicrosoft WordMicrosoft ExcelMicrosoft PowerPointGraphic design proficiencyClient Relationship ManagementGoal SettingActive ListeningInterview Skills TrainingResume Writing

Professional experience

Culturist Program MemberApr 2026 - Present
The Knot - Culturist Program | Abu Dhabi

- Managed and executed event and project delivery in collaboration with team members. Supported proposal development and client presentations for both government and private sector clients.

  • Collaborated with team members to curate and deliver events/projects
  • Supported proposal development and client presentations for government and private sector
ConsultantJan 2025 - Oct 2025
Ernst & Young | Abu Dhabi

- Analyzed data and drafted reports, offering actionable recommendations for social-sector clients. - Collaborated with teams to design solutions, improving public services and community programs. - Developed tailored presentation materials, frameworks, and dashboards for government clients. - Led persona creation to translate research into actionable design tools for citizen groups.

  • Supported government and community-focused projects by conducting policy research, stakeholder engagement, and strategy development
  • Analyzed data and drafted reports to provide actionable recommendations for social-sector clients
  • Led persona creation to represent diverse citizen groups, translating research into actionable design tools
  • Designed customer journey maps to identify pain points, gaps, and service improvement opportunities
  • Collaborated with cross-functional teams to produce reports, dashboards, and client presentations
Trainee Case ManagerApr 2024 - Oct 2024
Family Care Authority | Abu Dhabi

- Conducted behavioral profiling via interviews to identify risks and interventions. - Submitted confidential reports to the Judicial Department, Ministry of Interior, and Family & Child Prosecution. - Assisted in intake, documentation, and coordination of intervention plans for at-risk children and families. - Contributed to the Child Protection sector within FCA, supporting children in protection cases.

  • Supported case managers in handling sensitive family and child protection files with strict confidentiality
  • Conducted behavioral profiling through client interviews and interactions to identify risk factors
  • Prepared and submitted confidential reports to the Judicial Department and Ministry of Interior
  • Contributed to the Child Protection sector by providing support and monitoring for children in protection cases
  • Assisted in intake assessments and the coordination of tailored intervention plans for at-risk families
Career Coaching SpecialistFeb 2024 - Present
Department of Government Enablement - Mawaheb | Abu Dhabi

- Support clients across all stages of job searching, including resume development, LinkedIn optimisation, and personalised search strategies - Identify skill gaps and recommend targeted development pathways aligned with current industry demands - Deliver interview coaching and facilitate mock interviews to strengthen communication and candidate confidence - Coach effective networking techniques to uncover unadvertised opportunities and expand professional connections - Develop personal branding strategies that position clients as distinct, competitive candidates in the job market

Education

Bachelor's Degree, PsychologyJan 2018 - Dec 2023
Zayed University

Achieved Dean's List in 2018 and 2022. Earned an IELTS score of 8 and served as Assistant Media Officer for the ZU Gamers Club.

Certifications

EWAA Ambassador ProgramAbu Dhabi Shelter & Humanitarian Care Centre
Siraj Program – StorytellingCNN Arabic & Abdulla Al Ghurair Foundation
Graphic Design Short CourseSAE Institute Dubai
Management Training ProgramNomu Women, Abdulla Al Ghurair Foundation